Crafting Beauty: Behind the Lens with The Lilley Line
Client Background
The Lilley Line is a bag company inspired by the vibrant culture of El Salvador. The founder received a colorful, versatile basket from a friend and was immediately struck by its design and practicality. The bags quickly became a hit, celebrated for their ability to carry everything from groceries to casserole dishes securely.
Project Goals
The Lilley Line needed our help for lifestyle branding images for their upcoming market show in Dallas and website images. They wanted a series of brand images that highlighted the bags' unique design and versatility. The goal was to attract a diverse customer base by showcasing the bags in various real-life settings, emphasizing both their practical uses and vibrant aesthetic.
Our Approach
To capture the essence of The Lilley Line, we planned a series of shoots in different locations that reflected the everyday uses of the bags. We chose settings that were colorful and dynamic, mirroring the energy and joy the bags embody. We also worked closely with the client to understand the cultural significance behind the designs, ensuring that this heritage was celebrated in the imagery.
We styled the bags based on their various uses and created fun images to illustrate how the bags could be used in different scenarios. We included other products that would appeal to the same audience, enabling The Lilley Line to reach out for collaboration posts.
The Session
The photography sessions took place over several days, featuring the bags in various contexts:
Farmers Market: Highlighting the bags' sturdiness and capacity for carrying groceries.
Park Picnic: Showcasing their utility and style in a casual outdoor setting.
Art Gallery: Emphasizing their unique design and variability in style and color
Road Trip: Emphasizing their utility and practicality for short or long trips
Each session was meticulously planned to capture the vibrant colors and practicality of the bags. Natural light and vibrant backgrounds were used to enhance the visual appeal of the images.
Quick Turnaround
Given the urgency of their upcoming market show, we quickly delivered the images they needed. We also assisted in printing the images required for their booth. Despite the tight timeline, we ensured everything was completed efficiently and to the highest standard.
Results
The final images were a vibrant and authentic representation of The Lilley Line's products. The photos were used on their website, social media, and marketing materials, effectively showcasing the bags' beauty and functionality. The client reported an increase in website traffic and engagement on social media, attributing this to the high-quality visuals that highlighted their products' unique features.
Conclusion
This project was a resounding success, capturing the spirit of The Lilley Line and their exceptional products. The photos not only showcased the bags' practicality but also celebrated the cultural heritage that inspired their design. If you're looking to bring your brand's story to life through custom photography, contact us at letscollab@colllabcollectivedc.com to book a session. We can’t wait to collaborate with you!